A Stake in the Rings
It became apparent very early on that the gargantuan production of "Lord of the Rings" planned for Toronto -- discussed by me here and here and here -- was planned as a tourist attraction. Thus, it now makes sense that there is a unique funder of the show, the Ontario government itself. This from the NY Times:
"Ontario's officials - on behalf of their 12 million citizens - have signed on as investors for the show, which is expected to be one of the most expensive ever. Taking on a role traditionally played by impresarios, idealists and other theatrical gamblers, the provincial government will contribute some $2.5 million of the show's $23 million budget, betting that the production's global appeal will justify a unique, and risky, public-private partnership.
'We've never done anything like this,' said Sandra McInnis, the president and chief executive of the Ontario Tourism Marketing Partnership Corporation, which is the province's tourism agency. 'But this is one of the largest productions ever to come to Toronto, and we have a vested interest in seeing it's successful.'
While theatre as tourist attraction sounds like a wincing warning to those who love the theatre as an art form, it shouldn't... or, at least, we should withhold judgment. I find it very encouraging that Toronto wants to be known as a theatre city, a place where people come to see the show, or when people visit, they think of going to the theatre as a natural choice. They're certainly putting their money where their hopes are.
From the media coverage, the show seems to be progressing quite well, and certainly the fact that the government is coming up with cash strikes me as a hopeful sign. I'd certainly be a lot more likely to invest in this now then I would have back in March. The fact that future productions -- the NY Times piece mentions London -- is certainly encouraging.
We can expect saturation coverage of this in the theatrical press as the opening approaches, and I'm curious to see who'll review it for the big papers. Such a plush assignment, going to Toronto in February....
If you haven't seen the website for the show: www.lotr.com.